FRACTIONAL CFO SERVICES
CFO Leadership Built for Scaling Brands
Runway CFO combines strategic financial leadership, accounting support, and forward-looking insight to help scaling beverage, breweries and CPG brands make confident decisions and grow sustainably.
FRACTIONAL CFO SERVICES
Turn Financial Insight Into Better Growth Decisions
Our fractional CFO services turn your numbers into forward-looking insight you can use to make decisions about cash, pricing, production, inventory, capital, and growth.
Instead of treating each of these as separate services, we bring them together as part of an ongoing CFO partnership built around the needs of your business.
13-WEEK CASHFLOW FORECASTING
Know Where Your Cash Is Headed Before It Gets Tight
We build and maintain a rolling 13-week cash forecast so you can see what's coming in, what's going out, and when pressure may emerge.
Use that visibility to plan production runs, inventory purchases, hiring, and major expenses with greater confidence.
TRADE SPEND & DEDUCTION MANAGEMENT
See the Costs That
Can Erode Your Margins
Slotting fees, promotions, chargebacks, deductions, and spoilage can make a growing account look more profitable than it actually is.
We help you understand those costs, identify where margins are being lost, and evaluate whether promotions and retail opportunities are delivering the return you expected.
INVENTORY & PRODUCTION PLANNING
Put Cash to Work Where It Matters Most
Inventory can support growth or quietly consume the cash needed to fund it.
We connect production runs, co-packer minimums, purchasing, inventory levels, and expected demand so you can plan ahead without unnecessarily tying up cash or risking costly stockouts.
PRICING & COGS STRATEGY
Make Sure Growth Adds Profit, Not Just Volume
Ingredients, packaging, freight, and co-packing costs all affect what you actually earn on every unit sold.
We help you understand true landed costs and evaluate pricing by channel so you can protect margins as the business grows.
MARGIN & PROFITABILITY ANALYSIS
Know Where You Make Money and Where You Don't
We analyze profitability across products, customers, channels, and locations so you can see what is strengthening the business and where margins are being lost.
This means clearer insight into decisions like SKU mix, wholesale versus DTC, retail expansion, and where to focus resources.
ONGOING FINANCIAL GUIDANCE
Know What to Do Next and Why It Matters
Financial insight only creates value when it leads to action.
We translate the numbers into clear priorities and practical decisions so your leadership team knows what deserves attention now and what needs to happen next.
ACCOUNTING SUPPORT
Need the Accounting Handled Too?
Runway CFO can also manage the monthly accounting and close that support the CFO relationship. Keeping both functions connected means your forecasts, reporting, and strategic decisions are built from the same set of trusted numbers.
You'll gain greater confidence in:
Monthly bookkeeping and accounting
Month-end close
Account reconciliations
Financial reporting
General ledger management
Financial statement preparation
We coordinate with your tax CPA so they have the clean, accurate financial information they need.
From First Call to Full Visibility
01
Understand Where You Stand
We assess your financials, cash cycle, margins, reporting, and the challenges creating the most pressure.
02
Build the Financial Runway
Turn the numbers into clear priorities for pricing, production, inventory, hiring, expansion, and capital.
03
Lead With Greater Clarity
Through ongoing CFO guidance, forecasting, and decision support, we help you stay focused on the financial priorities that move the business forward.
TECHNOLOGY & INTEGRATIONS
Tools That Support
Clearer Financial Visibility
Runway CFO works with trusted financial and operational platforms to create clearer reporting, smoother workflows, and better visibility across your business.
Frequently Asked Questions
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Bookkeepers record transactions, and accountants ensure compliance. We focus on strategy and growth. We help you understand what your numbers mean for your business decisions and future planning.
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We typically work with beverage and CPG brands generating $1M-$50M in annual revenue. Our sweet spot is companies that have outgrown basic bookkeeping but aren't ready for a full-time CFO.
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Minimal. After initial setup, we typically need 2-3 hours of your time monthly for strategic reviews. We handle the heavy lifting so you can focus on building your brand.
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We're platform-agnostic and work with QuickBooks, Xero, NetSuite, and other major systems. We'll work with your existing setup or recommend upgrades if needed.
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Most clients see immediate value from our financial health assessment. Meaningful cash flow improvements typically happen within the first 30-60 days.
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We offer various service levels, from project-based work to full fractional partnerships. We'll find the right fit for your current needs and budget.