Grow With Clarity and Confidence
Fractional CFO and accounting support for growing CPG, beverage, and brewery brands.
Understand your cash, margins, and financial runway so you can make smarter decisions about production, pricing, inventory, and growth.
Growth Gets Complicated Fast
As your business grows, the financial decisions get bigger and the margin for error gets smaller.
In CPG and scaling breweries, cash often goes out long before revenue comes back. You are funding ingredients, packaging, inventory, and production while navigating distributor margins, retailer deductions, and new growth opportunities.
Suddenly, you’re making bigger decisions without enough visibility into what’s really happening or what’s coming next.
Growth shouldn't leave you guessing.
Financial Clarity for Smarter Growth
See beyond the numbers so you can confidently lead your business.
See What's Ahead
Gain forward-looking cash visibility so you can anticipate pressure, plan production, and prepare for major expenses before they arrive.
Know Where You Make Money
Understand profitability by product, customer, channel, and location so you know what's working and where margins need attention.
Make Better Decisions
Evaluate pricing, inventory, production, hiring, and expansion with better financial information behind you.
Scale Sustainably
Build the financial systems, forecasts, and accountability needed to support healthy growth.
Trusted by the Leaders Behind Growing Brands
"We were growing fast but burning through cash faster. Flow CFO helped us understand where our money was really going. Now we have much stronger controls on our cash flow, and a roadmap to better margins with the accountability to get there."
Greg Hershner
CEO of New River Brewing
"Our previous accounting firm produced months of inconsistent data that we couldn't rely on for investor meetings or internal decisions. Flow CFO fixed their mess and created accounting systems that produce reliable reporting. Now we finally have clean, trustworthy financials that give us confidence when making critical business decisions and presenting to potential investors."
Anthony Cadieux
CEO of CoAqua
“Keith built us a cash flow forecasting model that finally gave us real visibility into our business — where we stand today and where we're headed. He also put together investor-ready financials that we're actually confident putting in front of potential investors. If you're a beverage brand trying to scale and raise capital, Shockley Financial is exactly who you need in your corner."
Bill Butrymowicz
Founder & CEO of Loom Beverage
Real Financial Clarity.
Measurable Business Impact.
From Monthly Loss to Profitability
A craft brewery moved from a monthly loss to a $55K monthly profit while improving gross margin from 13% to 38%.
$950K in Identified
Gross Profit Opportunity
Co-packer cost modeling helped a functional beverage brand identify approximately $950K in annual gross profit improvement
Investor-Ready
Financials
A growing coconut water brand turned inconsistent accounting into reliable reporting leadership could confidently share with its board and prospective investors.
Reports Explain Yesterday. Strategy Shapes Tomorrow.
Accurate financial reporting matters, but reports alone don’t tell you:
Which products are truly profitable
How much cash you will need to support growth
Whether a new retail opportunity strengthens or strains the business
Where margins are slipping
Which decisions deserve your attention now
Runway CFO turns financial information into practical guidance, clearer options, and better decisions.
Your Runway to Sustainable Growth
STEP 01
Implementation
Get reliable visibility into cash, margins, profitability, inventory, and working capital.
STEP 02
Align Business Systems With Goals
Turn the numbers into clear priorities for pricing, production, inventory, hiring, expansion, and capital.
STEP 03
Scale With Control
Stay ahead of financial pressure with ongoing forecasting, CFO guidance, and accountability.
From Uncertainty to
Confident Financial Leadership
Before Runway CFO
Constantly checking cash
Guessing on margins
Reactive inventory and production decisions
Unclear product and channel profitability
Reports that explain the past but don't guide the future
With Runway CFO
Forward visibility into cash needs
Clearer product and channel profitability
Better control over margins and costs
More intentional inventory and production planning
Greater confidence with lenders, investors, and growth decisions
Build a business that is not only growing, but getting stronger.
Financial Leadership Built for CPG Growth
Runway CFO combines forward-looking CFO guidance with the accounting foundation needed to support better decisions.
Reliable Accounting Support
Maintain clean, reliable financials so the forecasts and decisions built on them can be trusted.
13-Week Cashflow Forecasting
See what's coming in, what's going out, and where cash may get tight.
Margin & Profitability Analysis
Understand profitability by product, customer, channel, and location.
Inventory & Production Planning
Align production and purchasing decisions with demand and available cash.
Pricing and COGS Strategy
Understand true landed costs and protect profitability as volume grows.
Trade Spend & Deduction Management
Gain visibility into promotions, fees, deductions, and other costs that can quietly erode margins.
Investor & Lender Readiness
Build financial models and reporting that clearly communicate the financial story of your business.
Stop Guessing.
Know Your Runway.
Runway CFO combines forward-looking CFO guidance with the accounting foundation needed to support better decisions.